Post by account_disabled on Feb 27, 2024 16:24:21 GMT 10
September, time for recovery, harvest and budget. You'll have to decide what to do next season, where to put your energy, and how to use your money. If you have a small to medium-sized company, you probably plan to attend trade fairs in your sector. Of course, trade fairs are important. You find new people, you make new contacts. Cut a Tweet This BUT HOW MANY TIME WASTERS DO YOU ENCOUNTER AT A FAIR? But how many really interesting contacts do you get at a fair? Remove the time wasters, the competition, those who are already customers, those who are looking for stickers, those who want to but can't, those who are just trying to hit on the hostesses at your stand.
Furthermore, assuming that after the fair you contact them all again and don't forget to copy their business cards, how many of these contacts have a real follow-up ? How many become customers ? Or interesting partners ? And how many Honduras Mobile Number List people do you stay in touch with afterwards? After, say, a year, how many of these do you still have the opportunity to talk to? Can we say that you can count them on the fingers of one hand ? At a #fair, how many time wasters do you encounter? Those who ask for stickers, those who hit on the hostesses of your stand. This HOW MUCH DOES A FAIR COST YOU? How much did the fair cost you? Registration, setup, materials, hostesses, gadgets, photos, videos, promos, etc.
Divide the cost of the fair by the number of successful contacts who became customers or partners. Can we say that, in the best case scenario, a “real” contact cost you €10,000 ? (I get this rating from an average of what some of my customers tell me). I think this number is worth reflecting on, right? Divide the cost of a fair by the number of truly useful contacts you get. Is €10,000 per contact an amount you can afford? Digital Strategy SocialMedia Tweet This Of course, "being there" at a fair also means conveying a series of other "low frequency" messages. It serves to "confirm the message of your existence to everyone". You are here. Are you OK. Healthy. You say it and show it to customers and competitors.
Furthermore, assuming that after the fair you contact them all again and don't forget to copy their business cards, how many of these contacts have a real follow-up ? How many become customers ? Or interesting partners ? And how many Honduras Mobile Number List people do you stay in touch with afterwards? After, say, a year, how many of these do you still have the opportunity to talk to? Can we say that you can count them on the fingers of one hand ? At a #fair, how many time wasters do you encounter? Those who ask for stickers, those who hit on the hostesses of your stand. This HOW MUCH DOES A FAIR COST YOU? How much did the fair cost you? Registration, setup, materials, hostesses, gadgets, photos, videos, promos, etc.
Divide the cost of the fair by the number of successful contacts who became customers or partners. Can we say that, in the best case scenario, a “real” contact cost you €10,000 ? (I get this rating from an average of what some of my customers tell me). I think this number is worth reflecting on, right? Divide the cost of a fair by the number of truly useful contacts you get. Is €10,000 per contact an amount you can afford? Digital Strategy SocialMedia Tweet This Of course, "being there" at a fair also means conveying a series of other "low frequency" messages. It serves to "confirm the message of your existence to everyone". You are here. Are you OK. Healthy. You say it and show it to customers and competitors.