Post by account_disabled on Jan 9, 2024 16:42:22 GMT 10
Control’ 2021 report found that nearly half of consumers feel unable to protect their data, with 76 percent citing the main reason as “it’s too hard to figure out what companies are doing with my data”. Coupled with the upcoming demise of third-party cookies in 2024, marketers need new ways to gather data that are both reliable and adhere to privacy regulations. The solution? Zero-party data: a lifeline for businesses across sectors, and a better way to connect with prospects and customers. In this blog, we will cover: What is zero-party data? What are examples of zero-party data? Why is zero-party data important
How do you collect zero-party data? How to create a zero-party data strategy Phone Number Examples of zero-party data What is zero-party data? What’s the definition of zero-party data? Digital strategy consultant, author, and trainer Clark Boyd defines it as: "Zero-party data is data that a customer intentionally and proactively shares with a brand. It's a layer up from the other types of data that we're used to where the customer is actively involved and knowingly sharing data with a brand." This way of collecting data means that any information is given willingly and is reliable. It is not invasive or covert and enables consumers to control their data in a more transparent way. For businesses, zero-party data may be the future of marketing. What are examples of zero-party data? Unlike other data types, the consumer provides zero-party data directly and with consent. Types of zero-party data include: subscription Quizzes Polls or surveys Lead generation forms - on social media and other channels
Calculators, such as a mortgage calculator Online tests Downloads - such as ebooks or presentations Online chat So what’s the difference between zero-party data and first-party data? Zero-party data vs. first-party data In the absence of third-party cookies, many companies are turning to first-party data to protect user privacy and adhere to regulations. An important data source, first-party data differs from zero-party data in a few ways: Zero party data vs. first-party data Zero party data vs. first-party data Why Choose DMI? Why is zero-party data important? The importance of zero-party data is growing due to several factors. The first is the introduction of privacy laws that apply to digital channels, particularly social media such as GDPR in Europe (have a look at this
How do you collect zero-party data? How to create a zero-party data strategy Phone Number Examples of zero-party data What is zero-party data? What’s the definition of zero-party data? Digital strategy consultant, author, and trainer Clark Boyd defines it as: "Zero-party data is data that a customer intentionally and proactively shares with a brand. It's a layer up from the other types of data that we're used to where the customer is actively involved and knowingly sharing data with a brand." This way of collecting data means that any information is given willingly and is reliable. It is not invasive or covert and enables consumers to control their data in a more transparent way. For businesses, zero-party data may be the future of marketing. What are examples of zero-party data? Unlike other data types, the consumer provides zero-party data directly and with consent. Types of zero-party data include: subscription Quizzes Polls or surveys Lead generation forms - on social media and other channels
Calculators, such as a mortgage calculator Online tests Downloads - such as ebooks or presentations Online chat So what’s the difference between zero-party data and first-party data? Zero-party data vs. first-party data In the absence of third-party cookies, many companies are turning to first-party data to protect user privacy and adhere to regulations. An important data source, first-party data differs from zero-party data in a few ways: Zero party data vs. first-party data Zero party data vs. first-party data Why Choose DMI? Why is zero-party data important? The importance of zero-party data is growing due to several factors. The first is the introduction of privacy laws that apply to digital channels, particularly social media such as GDPR in Europe (have a look at this