Post by mdsaikwat03 on Feb 18, 2024 16:27:48 GMT 10
How Turbie Twist built on it: Current Turbie Twist ads often rely on messaging like “We’re the original hair towel,” Zona said.This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. This tweet got a round of emoji applause from #MarketingTwitter this week. Are "Director of Performance Marketing" roles always a trap? Not always. But if the role is expected to restore Facebook to its former glory, it's probably not worth your time. "Unless you can successfully redefine the problem and redirect efforts, you won’t last long,” Alex elaborated. Especially during the summer e-commerce doldrums. “[T]hinking you are going to scale paid during the summer months in DTC… is a big ask,” noted marketer Rabah Rahil.
Our takeaway? If you see the same type of marketing role advertised latestdatabase.com everywhere, beware. They might be looking for a professional scapegoat.This post is based on an episode of MarketerHire's marketing operations webinar, MarketerLive. Listen to the podcast version of MarketerHire's conversation with Jackson Jeyanayagam here: Scroll to the bottom for the full webinar video. Jackson Jeyanayagam has worked as an individual contributor and a marketing team leader at some of the best marketing organizations in the world. You know them well: Chipotle. Old Spice. T-Mobile. He’s won awards for his marketing work, and these days, he’s transferred that ambition for excellence to team-building. From CMO at Boxed, a wholesale e-commerce startup, to VP and general manager of DTC at The Clorox Company, Jeyanayagam has scaled revenue for enterprises and startups alike.
It’s given him a unique perspective on the best ways to hire expert marketers. After all, he has built high-performing marketing teams from scratch more than once, and advises other brands how to do the same. So, I caught up with him over a live Zoom for an AMA on how he hires so well, how he thinks through team structure, and how all of that has changed with remote work. You've probably heard of The Clorox Company: the Fortune 500 business and parent company to big brands like Burt's Bees, Brita, and (obviously) Clorox. But what you might not be aware of is the company’s focus on wellness.
Our takeaway? If you see the same type of marketing role advertised latestdatabase.com everywhere, beware. They might be looking for a professional scapegoat.This post is based on an episode of MarketerHire's marketing operations webinar, MarketerLive. Listen to the podcast version of MarketerHire's conversation with Jackson Jeyanayagam here: Scroll to the bottom for the full webinar video. Jackson Jeyanayagam has worked as an individual contributor and a marketing team leader at some of the best marketing organizations in the world. You know them well: Chipotle. Old Spice. T-Mobile. He’s won awards for his marketing work, and these days, he’s transferred that ambition for excellence to team-building. From CMO at Boxed, a wholesale e-commerce startup, to VP and general manager of DTC at The Clorox Company, Jeyanayagam has scaled revenue for enterprises and startups alike.
It’s given him a unique perspective on the best ways to hire expert marketers. After all, he has built high-performing marketing teams from scratch more than once, and advises other brands how to do the same. So, I caught up with him over a live Zoom for an AMA on how he hires so well, how he thinks through team structure, and how all of that has changed with remote work. You've probably heard of The Clorox Company: the Fortune 500 business and parent company to big brands like Burt's Bees, Brita, and (obviously) Clorox. But what you might not be aware of is the company’s focus on wellness.